TATA… A name which associates with various fields in India such as IT, Engineering, Steel, Tea, Infrastructure, Real Estate, BPO, Hospitals, Hotels and many more but these are not the first things that strike your mind it’s the smoke spewing heavy diesel trucks and buses that comes first in your mind after you hear the word TATA but with globalisation change is inevitable.
The TATA’s earlier started with heavy vehicles and then entered the passenger vehicles offering customers advanced vehicles such as the TATA ESTATE and TATA SIERRA you would ask how in the hell these cars can be considered advanced? At that time Indian automotive industry (apart from Mercedes which was one of the premium automotive company) it was the TATA’s who offered features like power steering, automatic windows, dual air-conditioning at a time when other automotive giants offered just basic features like AC and as the market progressed there were other products which left there mark in the market products like TATA SUMO and INDICA are great examples if we were to give example.
TATA always believed that safety and passenger space must be of utmost importance though they did not offer airbags in the earlier models they had a heavy and tough body and I have never heard anyone complaining about the space but as the markets grew so there standards and built quality was added to the utmost importance list where the TATA’s failed big time the interior fit and finish were never upto customers satisfaction as well as the quality of plastics used but TATA started to learn about it and evolved another factor people complained was the exterior looks of there vehicles, for example, TATA MANZA such a superb product but it was behind its time and many called it as the FAT LADY wherein Hyundai offered sleek looking Hyundai Verna Fludic which stole everyone’s heart but you can never compare any other cars cabin space and comfort to the MANZA but that’s a thing of the past. TATA went back to its drawing board and decided to have a design which leaves an IMPACT on the INDIAN buyers and does not compromise on space and comfort but also give the car a bold look and result is the TATA CONCEPT 45X HATCHBACK and the TATA CONCEPT H5 SUV.
TATA has adopted a new design language for all its cars and it all started with the BOLT and the ZEST and from there on, it was decided that the new products will adopt the IMPACT design language and the result was the TATA TIAGO, TIGOR, NEXON and the HEXA which were successful to have an IMPACT on the customers. The IMPACT 2.0 design will offer Indians cars like the one you see in the picture. Named a 45X, it’s a hatchback concept which will be pitched against the well-established players like the SWIFT, BALENO, POLO, PUNTO and the i20. Tata carries forward what it calls the smiling grille with the addition of aggressively designed LED headlights and this all in all a futuristic design.
Come to its side profile7 and you will notice the change that how TATA thinks about its cars for future. The design employs smooth flowing line which starts from the front door rising upwards till the end and integrates the tail lights in it. The design is a mix of smoothness and sharpness. The spoilers are aggressive, sharp and as well as the tailgate cuts in and the bumper cut’s out sharply which adds to the cars aggressive design. Adding to that, the amazingly designed alloys which will make you drool over it as if you are looking at a sports cars image and not a hatchback. The design is pretty aerodynamic where the windshield slants down at the back and attaches to the roof.
Moving to the rear, it delights you more. Starting from the top, the spoiler looks like a twin air duct that cuts the air in two and reduces the drag as well as push the car down for better traction. The bumper with diffuser and the tailgate designed and integrated so neatly that seems to be one piece equipment and add to that the aggressive looking tail lamps which nail’s it all. However, the tech specs are not yet released by TAMA but we believe it should come with its in-house petrol and diesel mills. Petrol can be the same 1.2 ltr unit which drives the TIAGO however it can be a TURBOCHARGED ONE and the diesel can be the 1.5 diesel. We would really like to see TATA opting for a HYBRID engine a mix of electric and fuel which will transpire in better fuel economy without compromising and a bit of reduction in its carbon footprint.
Coming Soon –